TIRED OF RELYING ON JOB BOARDS? THERE’S A BETTER WAY.

Most employers are stuck in a cycle—relying on job boards for applicant flow and watching their job postings get lost in a sea of similar roles. Sound familiar? If your jobs are blending into the background, competing for attention alongside hundreds of other postings, the instinct might be to throw more money at job boards. But what if the problem isn’t visibility at all?

THE REAL ISSUE: WHAT SETS YOU APART?

Here’s the truth: it’s not just about getting in front of more job seekers. It’s about what you’re saying when you get there. Most job ads fail to answer one crucial question—Why should someone want to work for you? Without a clear Employer Value Proposition (EVP), your job ad is just another faceless posting. Job seekers don’t know what makes you different from your competitors, and that’s why you’re not standing out.

WHAT’S MISSING FROM YOUR JOB ADS?

Most companies are great at telling candidates what the job is, but they’re missing the opportunity to communicate who they are and why it matters. If you’re just listing responsibilities and requirements, you’re missing out on the chance to sell your company’s culture, values, and vision. Without this, job seekers see you as just another name in the crowd.

STOP RELYING ON JOB BOARDS. START BUILDING YOUR OWN AUDIENCE.

Here’s a game-changer: you already have access to a massive database of potential candidates—the ones who applied in the past but didn’t get the job. Why not keep them in the loop? Job alerts allow you to re-market jobs to these past applicants, staying top of mind when new roles open up. But there’s a catch: job alerts alone won’t cut it.

JOB ALERTS ALONE WON’T BUILD YOUR BRAND

Traditional job alerts? They’ll get your name out there, but they don’t tell the full story. Job seekers might recognize your company name, but do they know what you stand for? Do they understand why they should choose you over someone else? THAT’S WHERE EMPLOYER BRANDING COMES IN.

WHAT IS YOUR EMPLOYER VALUE PROPOSITION?

Employer branding is more than just notifications about open jobs—it’s about identifying your unique EVP and embedding that into everything you send. What makes you a great place to work? What’s your story? This is where your job alerts become employer newsletters—weekly, engaging content that educates job seekers about your company’s culture, values, and benefits. Now, instead of just sending out job notifications, you’re building a long-term relationship with your future hires.

READY TO BUILD A FOLLOWING? HERE’S HOW TO DO IT.

Imagine having a dedicated subscriber base—people who follow your company not just for the jobs you post, but because they’re genuinely interested in what you have to offer. With Refer.io, you can build and nurture this following, moving beyond the job board rat race. Over time, you’ll be less reliant on job boards and more focused on engaging a growing audience of candidates who want to work for you.

WHY REFER.IO? WE HELP YOU STAND OUT.

Here’s how Refer.io makes this easy:

• Opt-ins at Every Step: Job seekers visiting your career site or applying through job boards can opt into your job alerts with one click.
• Automated Job Scraping: We integrate with Lever to scrape active job listings and keep everything up to date.
• Engaging Content Creation: We help you craft employer branding content—stories about your culture, values, and perks—that turns your job alerts into engaging newsletters.

WHAT DO YOUR JOB SEEKERS SEE EVERY WEEK?

Imagine job seekers receiving more than just a list of open jobs—they’re getting stories about your company, insights into your culture, and reasons why your employees love working for you. Every week, your name recognition grows, but so does your reputation and credibility. Job seekers aren’t just hearing from you—they’re getting to know you.

INFLUENCE JOB SEEKERS BEFORE THEY EVEN LOOK AT JOB BOARDS

By the time they see your job postings, they’ll already know why they want to apply. With Refer.io, you can start influencing 20-30% of your candidates before they ever turn to job boards. You’ll be sending more than job alerts—you’ll be building trust, reputation, and long-term loyalty with candidates who are already familiar with your brand.

THE POWER OF REFER.IO: BUILD YOUR BRAND, NOT JUST YOUR JOB LISTINGS

Refer.io turns job alerts into a powerful employer branding tool. We help you craft meaningful content and drip it out over time, making sure job seekers remember more than just your name—they remember why they want to work for you. The days of relying solely on job boards are over. Now, it’s time to build your own talent pipeline and take control of your recruiting process.

Are you ready to TURN YOUR JOB ALERTS INTO A BRAND-BUILDING POWERHOUSE?

The Refer.io integration helps customers sync their Lever job postings to Refer.io. Candidate applications are automatically synced to Lever.

WHAT YOU GET WHEN YOU TURN ON THE INTEGRATION BETWEEN YOUR Lever AND REFER.IO

If you’re looking to supercharge your recruitment process and strengthen your employer brand, integrating Lever with Refer.io is a game-changer. Here’s a quick breakdown of what happens when you activate this integration and how it can transform the way you attract, engage, and retain top talent.

1. SEAMLESS JOB SYNCING FOR EFFORTLESS UPDATES

Once integrated, Refer.io automatically syncs with Lever, pulling job listings directly into the system. No need for manual updates—every job posted in Lever is seamlessly added to Refer.io, ensuring that your job seekers are always viewing the most current openings.

2. ENHANCED JOB ALERTS TO KEEP CANDIDATES ENGAGED

Instead of sending out simple job alerts, Refer.io turns those notifications into dynamic, branded newsletters. Job seekers who sign up for alerts get more than just a list of openings—they’ll receive engaging content about your company’s culture, values, and work environment. This consistent communication keeps your employer brand top of mind and builds a long-term relationship with your candidate pool.

3. TAP INTO PAST APPLICANTS AND BUILD A TALENT POOL

When you integrate Lever with Refer.io, you unlock the ability to re-engage past applicants. Refer.io helps you build and nurture a proprietary talent pool by targeting candidates who have previously applied but weren’t hired. You can now keep them updated on future opportunities and build a pipeline of talent ready to step in when the right role opens up.

4. OPT-IN FEATURES TO GROW YOUR SUBSCRIBER BASE

With Refer.io, you can easily add opt-in features for job seekers visiting your career site or applying through job boards. As candidates explore your open positions, they can opt into your job alert system with just one click. This helps you build a growing subscriber base of job seekers who are genuinely interested in your company, making it easier to fill positions as they open.

5. TAILORED EMPLOYER BRANDING CONTENT

Refer.io doesn’t just automate job alerts—it helps you create and distribute branded content that showcases your company’s unique Employer Value Proposition (EVP). With the integration in place, you can easily add content that highlights your culture, benefits, and employee experiences, helping candidates understand why they should want to work for you.

6. METRICS AND INSIGHTS FOR SMARTER RECRUITING

With access to analytics and insights through Refer.io, you can track the performance of your job alerts and employer branding campaigns. This data allows you to see which messages resonate with candidates, optimize your outreach, and ensure you’re building a stronger employer brand over time.

READY TO TRANSFORM YOUR RECRUITMENT PROCESS?

By turning on the integration between Lever and Refer.io, you’ll gain the tools to not only attract candidates but also engage them with meaningful, brand-driven content. You’ll build a robust talent pipeline, reduce reliance on job boards, and create a long-lasting connection with job seekers.

If you’re ready to take your recruitment to the next level, turn on the integration today and see the difference it makes!